24 December 2022 | 20 minutes

Episode 18: Formula E

This mini-series explores sustainable events.

Today, the events industry is more popular than ever – generating over $1.1 trillion US dollars in global revenue annually and predicted to increase more that 10% over the next 5 years. Nonetheless, the environmental impact of large scale events is significant and difficult to reduce. The very nature of events, bringing together tens if not thousands of human beings into a physical space, requires the single use of vast resources to deliver captivating experiences and crucial profitability. So, how can we ensure we leave the smallest environmental footprint possible within an industry aimed at consistently delivering ever greater spectacles to audiences? 

In this 3-part series on sustainable events, we’ve chosen three of the most impressive global event organizations with sustainability at their core to understand their visions and challenges for operating a planet-friendly event. 

In the third and final episode of this series, we talk with Julia Pallé, Sustainability Director at Formula E, the international electric car racing tournament. They discuss how the events themselves can be a vehicle for driving sustainability on an even bigger scale. 

Julia Pallé, Sustainability Director, Formula E

Julia Pallé is a leading expert on sustainability in motorsport and the international elite sport industry.  As the director of sustainability for the world’s first all-electric motor racing series, Formula E, Julia certified that the ABB FIA Formula E World Championship was net zero carbon since inception – the first sport in the world to achieve the standard. 

While developing and implementing the sustainability strategy at Formula E, Julia has overseen a range of significant achievements that establishes Formula E’s credentials as a leader of sustainability in tier-one sport. 

Julia is also Sustainability Advisor for Extreme E, the all-electric SUVs series, bringing electric racing to some of the most remote corners of the planet to highlight the climate change challenges faced by different ecosystems.

Before joining Formula E and defining the sustainability strategy, Julia was the Sustainability Executive at Michelin Motorsport.